AT&T is the latest brand to leverage social to help extend a TV storyline. The wireless provider has partnered with Heroes' creator Tim Kring, also the creator of Fox's Touch and their agency BBDO to launch Daybreak, a story told through five online films, two websites and a smartphone app, each exploring different facets of an exciting and complex character journey. The storyline is connected to Fox's Touch...
Saturday, June 9, 2012
AT&T extends Fox?s ?Touch? on social by launching ?Daybreak? with Tim Kring, BBDO
AT&T is the latest brand to leverage social to help extend a TV storyline. The wireless provider has partnered with Heroes' creator Tim Kring, also the creator of Fox's Touch and their agency BBDO to launch Daybreak, a story told through five online films, two websites and a smartphone app, each exploring different facets of an exciting and complex character journey. The storyline is connected to Fox's Touch...
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