So-Gnar at Summer X Games

X-Games 18. So-Gnar had the opportunity to be involved with the Ford Motor Company booth at X Games for the past 3 years. Each year we have added more elements, resulting in more complex booth arrangements each year. For Last year's booth, the live skate aspect was introduced. This year, we teamed up with Plutonium Paints to make some street art on the ramp set-up we built and decided to bring a new aspect to the booth, live music. 12 Music acts were added to the concept. The list of acts included Murs, The Knux, Duffle Bag Divas, MSSL CMMND, Michal Menert, Fashawn, Input and Broken, Po Johnson, DJ QBert, Exile and Dag Savage, DJ Manwell, Rootbeer, That Guy Soda, DJ Keebz, and DJ Valida. The acts played out of the elevated platform on top of the ramp setup. Numerous acts even decided to perform in the pit, right in the mix, with skaters and BMX riders flying by them constantly.

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